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Levi Strauss and Co. owns the marketplace for denim and khaki, but in a crowded marketplace, they need to stay relevant and reinforce their values. 

Levi Strauss and Co. owns the marketplace for denim and khaki, but in a crowded marketplace, they need to stay relevant and reinforce their values. 

Years
2015-2017

Skills
Type & Layout
Email Design
UI/UX Design

Years
2015-2017

Skills
Type & Layout
UI/UX Design
Email Design

Levi’s is an iconic, globally recognized denim and Dockers is the number one name in khaki. We leveraged the iconic brand to develop custom digital assets that help the shopper navigate the product assortment. 

As a graphic designer for Iron Creative I helped produce a range of online shop-in-shops and digital assets ranging from emails and banner ads to site takeovers and interactive units. This was my first experience following strict brand guidelines and creating assets that would be seen by millions. It was a great lesson in pixel-perfect execution to create flawless designs that translated into sales.

Levi’s is an iconic, globally recognized denim and Dockers is the number one name in khaki. We leveraged the iconic brand to develop custom digital assets that help the shopper navigate the product assortment. 

As a graphic designer for Iron Creative I helped produce a range of online shop-in-shops and digital assets ranging from emails and banner ads to site takeovers and interactive units. This was my first experience following strict brand guidelines and creating assets that would be seen by millions. It was a great lesson in pixel-perfect execution to create flawless designs that translated into sales.

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Seamless Campaign Marketing

Seamless Campaign Marketing

From surfing the web, reading on your kindle, and checking up on your friends on Facebook, we wanted to deliver an omni-channel experience that was cohesive and consistent from banner ad to social media. 

From surfing the web, reading on your kindle, and checking up on your friends on Facebook, we wanted to deliver an omni-channel experience that was cohesive and consistent from banner ad to social media. 

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Renting your inbox

Renting your inbox

Through Levi's and Docker's key retail partners, they are able to send branded emails to millions of segmented customers. These emails can target specific products or promote general sales. 

Through Levi's and Docker's key retail partners, they are able to send branded emails to millions of segmented customers. These emails can target specific products or promote general sales. 

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Choosing the right jean

Choosing the right jean

31.6% of women polled said they find it harder to buy jeans online than any other clothing. We wanted to present a better fit finder that helps consumers better navigate the product assortment while adding personalization and content. Within macys.com I designed the carousel and customized tiles to create a more educational experience. 

31.6% of women polled said they find it harder to buy jeans online than any other clothing. We wanted to present a better fit finder that helps consumers better navigate the product assortment while adding personalization and content. Within macys.com I designed the carousel and customized tiles to create a more educational experience. 

More Work

BrandlessBranding | Art Direction

ShypBranding | Communication Design

Uptown CheapskateBranding | Retail

aisha.steger@gmail.com